Attitude Change Process toward ERP Systems Using the Elaboration Likelihood Model

This study examines how different types of information processing routes influence a user’s attitude toward an Enterprise Resource Planning (ERP) system based on the Elaboration Likelihood Model. We tested the main effects of content quality (central route) and system credibility (peripheral route) on attitude change and the moderating effects of motivation and IT ability. Using student survey data, we tested the research model empirically. Consistent with previous research, the results reveal that content quality and system credibility are the primary factors affecting individual’s attitude change. Along with this, individuals’ extrinsic motivation positively moderates the relationship between central route and attitude change towards the system, and negatively moderates the one between peripheral route and attitude change. However, we do not observe significant interaction effects of IT ability. This study will explain individuals’ dual processing mechanism in attitude change toward information systems, which has not been extensively studied in an IS education context.